Terms of Service

Last updated: 29 September 2026

1. Agreement

These Terms govern your use of the Milkman service at app.milkman.one ("Service"). The Service is operated by Milkman Stories Media, trading as Milkman Digital and Milkman One, registered with the Dutch Chamber of Commerce (KvK) under number 73573566, Jupiterkade 7, 2516 BS The Hague, the Netherlands ("Milkman", "we", "us"). By creating an account or using the Service, you agree to these Terms.

2. Eligibility

Milkman is for people aged 18 and over. You must be at least 18 years old and legally able to enter into a binding contract to create an account or use the Service. If you are using the Service on behalf of an organization, you confirm that you have the authority to bind that organization to these Terms.

3. Account

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at helpdesk@milkman.digital if you suspect unauthorized access.

4. Use of the Service

You agree not to:

  • Use the Service for any unlawful purpose or in violation of applicable laws
  • Upload, store or share content that is illegal or that infringes someone else's rights, such as copyright, trademarks, or the privacy and portrait rights of people shown (see Section 6)
  • Reverse-engineer, decompile, or attempt to extract the source code of the Service
  • Use the Service to generate or distribute spam, malware, deceptive, or misleading content
  • Violate the terms of third-party platforms you connect (LinkedIn, Meta, YouTube)
  • Abuse token/credit limits or share credentials with unauthorized parties

5. Content ownership

You keep all rights you have in the content you upload or generate using the Service ("Your Content"). You grant Milkman a limited license to store, process, and display Your Content solely to provide the Service.

AI-generated drafts are created based on Your Content and are considered Your Content. You are responsible for reviewing and approving content before publishing.

6. Your content, third-party rights and reporting illegal content

The Service stores the content you and your team put into it, such as brand assets, reference images, photos, videos, chat uploads and drafts. This section explains your responsibility for that content and how anyone can report content they believe is illegal. It is how we meet our duties as a hosting service under the EU Digital Services Act (Regulation (EU) 2022/2065).

6.1 You need the rights to what you upload

Only upload content you are allowed to use. By uploading content to the Service, you confirm that you own it or have every permission needed to use it in the Service and to publish what you make with it. This applies in particular to:

  • Reference ads, posts and other creative work made by someone else
  • Photos and videos of people, for which you need their permission where the law requires it
  • Logos, trademarks, fonts and music

Reference images guide the style and layout of generated visuals. The Service instructs the image model not to copy a reference's subject, message or wording, but a result can still resemble the reference. Review every generated visual before you publish it.

6.2 Claims by others

If someone makes a claim against Milkman because content you uploaded to or published through the Service infringes their rights or breaks the law, you will compensate Milkman for the resulting damage and the reasonable costs of defending the claim, unless Milkman caused the claim. If you use the Service as a consumer, this applies only as far as the law allows.

6.3 Reporting illegal content

Anyone, with or without an account, can report content in the Service that they believe is illegal or infringes their rights, for example their copyright, trademark or portrait rights. Email helpdesk@milkman.digital with the subject "Content report" and include:

  • Why you believe the content is illegal. For an infringement, name the right and who holds it.
  • The exact location of the content: the URL of the file or link, or a description precise enough for us to find it.
  • Your name and email address.
  • A statement that you believe in good faith that the information in your report is accurate and complete.

You do not have to give your name or email address if your report concerns child sexual abuse material. Copyright complaints use this same channel. If you give your email address, we confirm that we received your report and tell you what we decided and how you can challenge that decision.

6.4 What we do with a report

A person reviews every report carefully, objectively and without undue delay. If the content is illegal or breaks these Terms, we act quickly to remove it or disable access to it. When we remove or restrict your content, we tell you by email:

  • Which content we removed or restricted, and what we did
  • Why: the law or the part of these Terms it breaks, and the facts we relied on
  • Whether we acted on a report, on an order from an authority, or on our own findings
  • How you can contest the decision

To contest a decision, reply to that email or write to helpdesk@milkman.digital and explain why you think we got it wrong. We will review the decision again and tell you the outcome. You can also go to the competent court. We do not send this notice when the law or an order from an authority prevents us from doing so.

If a report or our review suggests a criminal offence that threatens someone's life or safety, we inform the police.

6.5 Repeat infringers

We terminate the accounts of users who repeatedly upload content that infringes other people's rights or is otherwise illegal.

6.6 How we moderate content

We do not publish your content or show it to other users of the Service. It is visible in your workspace, to the people you share it with (for example through a review link) and wherever you publish it. We do not monitor content proactively and we do not use automated tools to moderate it: we act on reports and on orders from authorities, and a person makes every decision. The AI providers we use may refuse to generate some content under their own safety rules; that does not affect content you have stored.

6.7 Point of contact

Our single point of contact for users of the Service, for authorities of EU member states, for the European Commission and for the European Board for Digital Services is helpdesk@milkman.digital. You can write to us in English or Dutch.

7. Connected social accounts

When you connect a LinkedIn, Meta, or YouTube account, you authorize Milkman to perform actions on your behalf (publishing content, reading metrics) as described in our Privacy Policy. You may disconnect any account at any time. You remain responsible for complying with each platform's terms of service.

8. Plans, billing & credits

  • Subscription plans are billed monthly or annually via Stripe. Prices are in EUR and exclude VAT where applicable.
  • Your plan renews automatically every month (or every year on an annual plan) at the price shown until you cancel.
  • Cancel anytime in Settings → Plan & billing → Manage billing. Cancellation takes effect at the end of the current billing period; there are no refunds for partial periods.
  • If we change the price of your plan, we email you at least 30 days before the new price applies to your next renewal, so you can cancel before then.
  • Every AI step in Milkman uses credits; one credit is 1,000 tokens of AI work. Your plan adds its credits every month on the day the plan started, and unused plan credits don't carry over. Credits you buy are used after your plan credits and never expire while your workspace exists, also after you cancel your plan.
  • Credits are available right after payment, and by buying them you ask us to make them available immediately; your 14-day withdrawal right ends for the credits you use. Within 14 days of a purchase you can ask for a refund of its unused credits by emailing helpdesk@milkman.digital; we handle refunds by hand. Used credits can't be refunded. When a credit payment is refunded or disputed, we remove the unused credits it bought.
  • Auto refill is off unless a workspace admin turns it on. When it is on, you authorise us to charge the saved card, without asking each time, the amount shown for the credits shown whenever your workspace's balance drops below the level you chose, at most as many times a calendar month as the limit you set. You get an invoice by email for every charge. You can change or turn off auto refill at any time in Settings → Plan & billing, which stops future charges. We pause auto refill when a payment fails or your bank asks you to confirm it.
  • Failed payments may result in account suspension after reasonable notice.

9. 14-day withdrawal right

As a consumer based in the EU, you have a 14-day right of withdrawal when purchasing a subscription. By starting to use the Service immediately after purchase you expressly agree to begin performance, which may waive the withdrawal right for the portion consumed.

10. Availability

We aim for 99.5% uptime but do not guarantee uninterrupted availability. We may perform maintenance, upgrades, or remediation that temporarily affects the Service.

11. Termination

You may delete your account at any time. We may suspend or terminate accounts that violate these Terms, with prior notice where reasonably possible. Section 6 describes how we handle content that is illegal or infringes other people's rights. Upon termination, Your Content is deleted within 30 days, except where retention is legally required.

12. Liability

To the maximum extent permitted by law, Milkman's total liability is limited to the amount you paid for the Service in the 12 months preceding the claim. We are not liable for indirect, incidental, or consequential damages including lost profits or data.

Nothing in these Terms excludes liability for gross negligence, willful misconduct, or any liability that cannot be excluded under Dutch law.

13. Changes

We may update these Terms to reflect changes to the Service or legal requirements. Material changes will be communicated via email at least 30 days before taking effect. Continued use after the effective date constitutes acceptance.

14. Governing law

These Terms are governed by Dutch law. Disputes shall be submitted to the competent court in The Hague, Netherlands, unless mandatory consumer law provides otherwise.

15. Contact

Milkman Stories Media, trading as Milkman Digital and Milkman One
Jupiterkade 7, 2516 BS The Hague, the Netherlands
KvK 73573566
helpdesk@milkman.digital